Welcome to the GBA Arts & Entertainment Working Group, a global community connecting art, fashion, film, theatre, literature, music, sport, heritage, luxury, travel and emerging technology. We help members build visibility, credibility, trusted partnerships and new economic opportunities.
We are dedicated to advancing trust, transparency and innovation across creative and experience-driven industries. We promote members through webinars and publications, create a trusted environment to showcase achievements, support peer learning, strengthen credibility, identify new markets and improve communication.
Members should be able to arrive with an idea, an achievement, a challenge or a market opportunity and quickly find people, knowledge, frameworks and partners that help them move forward.
We plan to encourage members to have their solutions BMM assessed, helping increase trust with clients, regulators, creditors, partners and shareholders.
Our biggest promise is human: people entering from art, fashion, entertainment, heritage or experience industries should immediately feel safe, understood and supported. They should know that this community can help them find the right direction, expert, partner or framework.
We plan to work across the verticals where provenance and trust have the greatest economic, cultural and social impact.
Protect authenticity, provenance and chain of custody for historical and religious relics, museum collections, archaeological objects and culturally significant artefacts.
Secure artist attribution, edition integrity and ownership history across primary and secondary markets.
Verify match-worn items, championship pieces, stadium artefacts and athlete-issued collectibles with transparent fan engagement and royalty flow.
Enable transparent, auditable and ethical supply chains while building counterfeit-resistant authenticity systems.
Support fair compensation, IP integrity and verifiable digital experiences for creators, performers, rights holders and audiences.
Build trusted ticketing, access, insurance, emergency support, medical assistance and membership infrastructure.
We explore how blockchain, artificial intelligence and emerging technologies can address long-standing challenges while preserving the human meaning behind culture and creativity.
Track and protect ownership and value across creative works, cultural heritage, luxury goods and collectibles.
Reduce counterfeiting, forgery, ticket fraud and financial mismanagement through verifiable assurance frameworks.
Create trusted digital experiences including tokenized access, immersive media and verifiable memberships.
Help museums, religious institutions and cultural custodians create digital twins and certify the artefacts under their care.
Through collaboration with members, industry leaders, governments, international organizations and technology providers, the group aims to create high-impact resources and implementations.
Guidance for blockchain and authenticity infrastructure adoption across creative and heritage industries.
A practical map of technology providers, platforms, tools and services that can support members.
Recommendations aligned with global governance, digital trust and responsible technology frameworks.
Real-world demonstrations across art, sports memorabilia, luxury, fashion, entertainment and human heritage.
Programs for creators, athletes, institutions, cultural custodians and the general public.
Models that improve accountability while helping members unlock sustainable new economic opportunities.
A growing collection of educational materials, research, frameworks, presentations and practical resources from across the GBA ecosystem. Use it to explore blockchain assurance, AI, provenance, digital ownership and trusted innovation for the creative economy.
Enter the GBA Library ↗Explore practical materials on blockchain, AI, digital identity, provenance and assurance.
Use structured guidance to evaluate solutions, design pilots and strengthen institutional confidence.
Connect education with webinars, publications, member expertise and cross-working-group collaboration.
The Working Group should feel like a clear path through the complexity of the future creative economy.
Understand blockchain, AI, provenance, digital identity and the new trust economy.
Meet peers, experts, institutions, governments, technology providers and potential partners.
Strengthen authenticity, intellectual property, provenance and rights management.
Share achievements through webinars, publications, events and community exposure.
Improve credibility, discover new markets, explore assessment and build sustainable value.
These member profiles are presented equally for now, with room to add roles and more contributors as the Working Group develops. Additional member cards are intentionally reserved for future growth.
Government, trust and global collaboration
Creative economy, strategy and cross-sector initiatives
Gaming, AI, digital products and interactive economies
Culture, business and international perspective
Community participation and trusted collaboration
Creative leadership and ecosystem engagement
Innovation, technology and community growth
Research, thought leadership and standards dialogue
Education, institutions and ecosystem support
Creative industries, communication and international collaboration
For an artist, designer, curator, filmmaker, musician, athlete, heritage expert or technology builder ready to contribute.
For an artist, designer, curator, filmmaker, musician, athlete, heritage expert or technology builder ready to contribute.
For an artist, designer, curator, filmmaker, musician, athlete, heritage expert or technology builder ready to contribute.
For an artist, designer, curator, filmmaker, musician, athlete, heritage expert or technology builder ready to contribute.
Join a global community where art, fashion, heritage, entertainment and emerging technology are connected by trust. Whether you are building your first creative project or leading a major institution, there is room for your perspective here.
Select the world you come from. The page will generate a short introduction you can copy and share with Working Group leadership or through the official GBA member channels.